In an era when consumers prioritize sustainability and governments tighten regulations, packaging can be a powerful brand asset—or a liability. Overpackaging—using more material than necessary or layering multiple materials—undercuts sustainability efforts, drives up costs, and irritates eco‑conscious customers. Understanding the impact of overpackaging will help your business stay competitive and…
Many businesses rely on plastic packaging for its convenience and durability. But plastics come in multiple varieties, each with distinct properties and recycling challenges. The Resin Identification Code (RIC) system helps identify these plastics—crucial for recycling and for selecting sustainable packaging materials. Let’s examine codes #1 through #7, highlighting their…
In today's competitive marketplace, brands are constantly searching for ways to stand out and build lasting relationships with their customers. One often-overlooked but highly effective way to enhance customer loyalty is through the unboxing experience. Packaging plays a vital role in how a customer perceives your brand and, if done…
The circular economy is rapidly reshaping how industries approach sustainability, and packaging is no exception. Unlike traditional linear models, the circular approach focuses on minimizing waste and maximizing the lifecycle of materials. For businesses, this shift presents both a challenge and an opportunity, offering cost savings, enhanced brand reputation, and…
The European Union’s new Packaging and Packaging Waste Regulation (PPWR), effective from February 2025, has set bold sustainability targets for packaging in the next decades. With strict rules on reducing waste, improving recyclability, and incorporating recycled content, packaging designs are under the microscope more than ever. Two popular approaches in…