The cosmetic industry is one of the fastest-growing industries with a huge consumer base worldwide. But a risky one. The decisions of the consumers keep on fluctuating with the beauty industry trends. And for a business owner, it is quite tough to navigate the trends and keep up with them to catch consumers’ attention.
Today, the most effective way to grab the attention of your consumers is well-designed packaging. The packaging of the product is as important as the product inside it. The packaging trends keep on evolving. Here are some of the latest beauty packaging trends of 2021 that would make it surpass the masses and directly fall into the hands of users!
Cosmetic Packaging Trends 2021
Today, consumers are conscious about their purchasing decisions and focusing more on environmental sustainability. So, along with using eco-friendly and recyclable packaging materials for cosmetics, the cosmetic industry also focuses on reusability, the ability to refill a product. This feature of refilling a product serves a long-term packaging purpose as well as entices users to repurchase.
Connected cosmetic packaging simply means interactive packaging. You connect the users with the product and brand using technology such as QR codes on the package and Augmented Reality. QR codes provide extra added value to the product, as a user directly lands on the online channels and learns more about the product and brand. This type of interactive packaging element is a great tool for encouraging consumers to purchase the product.
On the other hand, Augmented Reality is the new interactive consumer channel used in the cosmetic industry. Due to the limited accessibility to retail spaces and physical testers in the pandemic, consumers could not try and test the products before purchasing. Thus, to enable customers to try their products, many global brands used augmented reality technology that gave consumers the added trust.
When it comes to your packaging design, simple and minimalistic steals the show. And cosmetic products are ahead in the minimal design trend. Structured and ordered layout design ensures easy access to the product, and neatly arranged text allows the brand to convey its message to the user loudly and clearly and makes the product visually appealing.
Another 2021 packaging trend in the beauty industry to enhance customer engagement is digital label embellishments. Custom printed boxes with foiling, embossing, silk printing, and spot varnishing give a 3D look and premium, luxury touch to the cosmetic packaging.
According to the packaging trends in the beauty industry, well-designed packaging includes eco-friendly packaging materials, connected packaging experience using technology, minimal design, and custom prints on boxes.
Asiapack offers custom cosmetic packaging solutions to brands all over the world. We offer sustainable and functional packaging customizations according to your product. We also kit and co-pack your products in the packaging you desire.
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